WitvleiMeat Products
- Among the unique features Witvlei Meat introduced to unlock value for the producer are: To pay a premium of N$1/kg announced to the media as follows: Media-aankondiging op 24 Julie 2007: “Ons sal die produsent betaal volgens die aangekondigde prys in die media, insluitend die premie. Bo en behalwe hierdie prys betaal Witvlei Meat op alle diere behalwe vroulike diere, bulle en VET-graderings 0,1 en 6 ‘n verdere premie van N$1/kg op 14 dae terme ná slagting slegs op Vrydae.”
1. Competition and an alternative: Could the competition that was created have added some of the value that was unlocked to the producer in the last two years?
Substantial value was unlocked in this agricultural sector with as much
as an increase of between 38 to 40% in the producer price compared to two years ago. Which portion of this value can, however, be contributed
to competition is not clear.
Unique full-colour printed cartons – a first in Africa – with an artist’s
impression of the natural beauty and diversity of Namibia depicted on it.
Branded vacuum-packed product – another first in the Southern African
Beef Industry – with the theme “Natural Namibian Beef – Free from
Hormones and Growth Stimulants”, also repeated on the carton.
Specification, branding and labelling supplied to the customers’
requirements to enable the product to move directly to the shelf.
Slaugter capacity: 27 000 head of cattle annually.